Timeshare Resort Operations: A Guide to Management Practice
By Conrad Lashley

Chapter 4: Timeshare Markets and Consumer Behavior

Learning Objectives

After studying this chapter you should be able to:

  • contrast and compare different techniques for segmenting timeshare customers.

  • analyze current timeshare customer profiles.

  • critically evaluate models for understanding customer behavior.

  • explain the variety of motives for timeshare ownership.

Copyright Elsevier Inc. 2006 under license agreement with Books24x7
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