Alex & Judith

Affluent Empty-Nesters

Dual-income, older couples who use their high discretionary incomes to enjoy all aspects of the good life.

61

$143,000

Jeffrey & Ellen

Affluent Couples with Kids

Urban families who, despite having children at home, have sufficient financial resources to own the latest high-tech products and to lead very active recreational and cultural lifestyles.

43

$141,000

Barry & Kathleen

Affluent Professional Couples

Educated, dual-income, childless couples who have connoisseur tastes and are focused on their careers, staying fit and investing.

46

$133,000

Stan & Carole

Upscale Middle-Aged Couples

Unburdened by children, these creditworthy, dual-income couples divide their time between the great outdoors and domestic hobbies.

49

$74,000

Brett & Tracey

Hyperactive Newlyweds

Young, dual-income, childless couples whose energies are channeled into active sports, outdoor activities, careers, and their home lives.

31

$65,000

Danny & Vickie

Teen-Dominated Families

Middle-aged, middle-income families whose teen-dominated households keep busy with outdoor activities, computers and video games.

42

$57,000

Burt & Marilyn

Mature Couples

Comfortable, close-to-retirement homeowners who are active investors and who engage in charitable activities, travel, politics and their grandchildren.

66

$57,000

Todd & Wendy

Back-to-School Families

Families with midrange incomes, preadolescent kids, pets, and lots of video, computer, and outdoor activities to keep them occupied.

38

$55,000

Chad & Tammie

Young Families

Up-and-coming young families who curtail their lifestyles expenses through less-costly outdoors activities and working around the house.

32

$53,000

Frank &...