David Siegel, author of Creating Killer Web Sites (1997, 22), discusses a design project he carried out for a leading publisher of children's books. Siegel wanted to encourage exploration of the information model behind this Web site, and at the same time to suggest that reading books can be fun. In the original design, he included a long "entry tunnel" (an animated, sometimes interactive, presentation used to set a theme and tone for a Web site). Visitors needed to solve a problem, switching on the lights in this entry tunnel, in order to arrive at a room with book displays they could browse. The result was that the content of any book was 14 clicks from the site's front door. People enjoyed the site, but rarely reached the book display.

In the revised design, visitors arrive at the site and are whisked through a very short entry tunnel an animated GIF of the front door opens, and the user enters. Without clicking at all, the user sees a book display, showing the table of contents of a randomly selected book. Selecting a chapter the user's first click in the site displays that content.