TABLE OF CONTENTS "Why is it that I always get a whole person when what I really want is a pair of hands?"
Henry Ford
"Why is there no conflict at this meeting? Something's wrong when there's no conflict!"
Michael Eisner
After investigating the organization's external environment, as it was done in the previous chapter, it then follows that factors inside of the company need to be examined. As a general rule, it is not correct to assume that either the internal or external analysis is somehow more important than the other. We might go so far as to say that the internal analysis is different in that these represent factors over which you might have greater, or at least more immediate, control.
Any of you who have tried unsuccessfully to lose weight, for example, will clearly see that even though weight might well be an internal factor for an individual, it is definitely a difficult one to control. It may even be that there is an underlying physiological condition that prevents exerting any real control. Admittedly, this is a bit of a stretch, but organizations are faced with similar kinds of situations. In any event, as we examine different aspects of our internal strategic audit, keep in mind that virtually anything that is a part of your organization has the potential to cause some future impact. Part of the challenge is that although you might be good at predicting the effect some factor might have, you must...
