TABLE OF CONTENTS "Would you tell me, please, which way I ought to go from here?"
"That depends a good deal on where you want to get to," said the Cat.
"I don't much care where " said Alice.
"Then it doesn't matter which way you go," said the Cat.
" so long as I get somewhere," Alice added as an explanation.
"Oh, you're sure to do that," said the Cat, "if you only walk long enough."
Lewis Carroll
Now that the strengths, weaknesses, opportunities, and threats (SWOT) analysis has been performed it is time to begin examining what actual strategy(ies) or strategy type(s) are appropriate for the organization. Obviously, choosing such a strategy is such an important activity that one should be very careful. After all, you are charting the course that your organization will be following for some time to come. At the same time, when you look at strategy choices and ultimate selection, you should do so on at least three distinct levels. Chapter 6, will look at selecting strategies at the business and functional levels, while here you will be looking at selecting corporate-level strategies.
What it is meant by that is probably fairly clear: these are strategies that will shape the direction of the organization as an entity. As organizations get larger and more diverse, selecting a corporate level strategy, which fits comfortably for all parts of the organization, is challenging. This chapter, will discuss portfolio analysis, which is a method by which corporate...
