Awareness of environmental changes by management:

• Enhanced ability to anticipate problems arising in the longer term

• Senior management awareness of a range of possible futures and their effect on the organization

• Greater inclination to act in advance of changes

Industry and market analysis:

• Quality of market and product forecasts improved

• Identification of changes in buyer behaviour as a result of changes in social trends

• Ability to identify future needs and anticipate new products

Strategic planning and decision-making:

• More flexibility and adaptability in plans as they reflect greater awareness of political events and economic cycles

• Scope of perspectives broadened

• Organization has greater ability to allocate resources to opportunities arising due to environmental change

Diversification and resource allocation:

• Ability to focus resources in business areas that have long-term attractiveness

• Guides the acquisitions process

• Move away from products...