What are the potential problems associated with the socio-economic approaches to segmentation?

What are the main behavioural variables that can be used to segment consumer markets?

How is psychographic segmentation different from other methods?

A company is considering setting up a chain of coffee house style retail outlets, which would offer chocolate drinks and other chocolate products, in a number of large shopping centres. What would be the potential advantages and disadvantages of employing either a geo-demographic or psychographic approach to segmentation in this new market?

What are the key differences between consumer and organizational segmentation?