TABLE OF CONTENTS One of the primary challenges in addressing a broad issue such as the future of wireless communications is the distributed nature of relevant information. As the wireless communications industry spans many players, including equipment vendors, operators, content providers and backhaul network providers, to name just a few, to have any hope of generating an accurate assessment, the relevant information from these players must be identified, integrated and converted into a coherent framework. The likelihood of any single player having access to a critical mass of this information is exceedingly low. Thus, the need to develop collaborative relationships across industry players is paramount.
In our case, combining the intellectual capital of BT Exact and Motorola Labs provided an exceptional opportunity to create the critical mass required for such an endeavour. However, there remained the significant issue of just how we could effectively organise and execute on such a joint effort.
The vehicle selected upon which to base our collaboration is called the Strategic Landscape Process. This process provided two essential elements for a successful joint effort:
a well-defined framework for identification of the problem space;
an evaluation tool that provides an integrated business/technology value modelling capability.
The key dimensions of the landscape framework are the potential network types and dominant applications. The framework's focus is to generate connectivity between technological solutions and the market value that they could create. The existence of this common framework...
