Data Mining Explained: A Manager's Guide to Customer-Centric Business Intelligence

Copyright 2001 Butterworth-Heinemann A member of the Reed Elsevier group
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Library of Congress Cataloging-in-Publication Data
Delmater, Rhonda
Data mining explained : a manager's guide to customer-centric business intelligence / by Rhonda Delmater and Monte Hancock.
p. cm.
Includes bibliographical references and index.
1. Data mining. I. Hancock, Monte. II. Title.
QA76.9.D343 D45 2000
006.3 dc21
00-047511
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Rhonda dedicates her effort to Chuck, whose unselfish and unwavering support of her endeavors means more than he knows; and with...