Developer's Digital Media Reference: New Tools, New Methods


This section takes a look at distribution architectures for content. These architectures are more likely to be found in large-scale operations. However, the rapidly decreasing cost of both storage and bandwidth means that in the near future smaller operations will have an opportunity to install server-based systems that connect to broadband networks.
Chapters 10 to 13 serve as a reference and road map for individuals and organizations making the leap to larger digital systems that manage everything from single systems to entire workflows and organizations.
So far our focus has been largely on the technical ins and outs of digital media creation. However, all aspects of the media industry, including creation, management, and distribution, are undergoing change due to digital technology. These shifts are happening because the industry's entire management and distribution systems have been built around tape and film, along with analog broadcast and viewing equipment. Take, for example, the following advertisement, which recently appeared in a major broadcast trade magazine:
Will maintain and repair analog, digital, video and audio systems; including routers, switchers, automation systems, VTR's, cameras, and related broadcast technology. Must have ability and desire to develop skills in UNIX, Windows NT, and networking systems.
For those of you working in the media industry, this type of advertisement personally symbolizes the digital transition.