Marketing involves the transfer of something from one person to another, from one place to another, bringing it to the marketplace. It enables goods to be brought to consumers, not the other way round. This section looks at the role of logistics and distribution and goes further to show how the exchanges in markets nowadays are much more than just a process of delivery, moving things from place to place. It also matters where things come from (location, location, location) and where they are purchased. We see how shopping is essentially a spatial practice, and how its activities alter spaces through the architecture of retailing the mall, the window displays, the arcades. This section also illustrates the effect of IT and the Internet making market space virtual.
Marketing involves exchange between sellers and buyers (see Marketing Contexts). It involves a transfer of something from one person to another, from one place to another, bringing it to the marketplace. It enables goods to be brought to consumers, not the other way round, with consumers travelling to sources of supply. Without a market distribution system consumers would have to travel to Kent or Somerset to buy their apples, to France to get wine. Place is very important for marketing of course (location, location, location), but the exchanges that occur in the...
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