Persuasive Technology: Using Computers to Change What We Think and Do

Persuasive Technology Using Computers to Change What We Think and Do

B.J. Fogg, Ph.D.
Stanford University

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Morgan Kaufmann Publishers
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2003 by B.J. Fogg All rights reserved. Printed in the United States of America

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No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, mechanical, photocopying, or otherwise without the prior written permission of the publisher.

Library of Congress Control Number: 2002110617 ISBN: 1 55860 643 2

This book is printed on acid-free paper.

To those who have taught me at home, in the classroom, and beyond

About the Author

After earning his Ph.D. from Stanford University, B. J. Fogg launched the Stanford Persuasive Technology Lab, a research and design center that explores how interactive...

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