TABLE OF CONTENTS A website is analogous to television. It has to have some of the same qualities of creativity and interest and be intriguing, exciting, stimulating, etc. Web surfers' have similar characteristics to television channel zappers , the difference being that there are hundreds of millions of channels on the internet, so an individual website has to stand out to be noticed. There are no definitive rules for website design, but to be more successful, a website should take into account the following basic elements:
Ensure visitors come back and visit again.
Promote word-of-mouth communication.
Does the website communicate with potential customers?
Whether to use traditional marketing methods on the internet?
How to use internet based technologies to increase sales?
Provide means of attracting website visitors otherwise there is little point having one.
A commercial website should retain interest long enough to market a product or service.
A commercial website has a prime objective which is to stimulate visitors to take some form of desired action such as placing an order. This key motive is behind every element of a commercial website design and content. Companies should start with the idea that they have one chance to reach customers. They may never return to a site unless the company makes it worthwhile, and they will not buy unless they are encouraged to do so.
A business website may receive a lot of visits or hits , but are these visitors buying? Attracting...
