From Management of Marketing

18.10 Website Management

Web design is more than just coding web pages. It consists of navigation that allows users to find what they need, the file structure that supports organised maintenance and the planning that allows the site to successfully fulfil its objectives. It has an ergonomic aspect in that users have to feel comfortable when using the website and must feel they are competent to navigate around the site. There are millions of web pages on the internet, but many are unimaginative and boring. Some do not work properly, or do they supply the user with the type of information they say they are going to hence wasting people's time.

Out of all the sites on the web, only a small fraction account for the majority of web visits and even less account for the majority of web sales. People are bombarded with commercial information in all aspects of their daily lives. To be able to cope with this enormous amount of information, people have to be selective. This is true when people are on the internet visiting websites. For a site to be successful, it has to have certain qualities (see Gulati and Garino, 2000, pp. 107 114).

It has to work for a start, and has to deliver the type of information the user is expecting in a way that makes navigating the site easy and enjoyable. The main stages of the process for establishing a commercial website should be:

  1. The initial consultation. Here the general needs of...

Products & Services
Online Communities
Online communities consist of users with similar interests and requirements who communicate electronically to discuss ideas and ask or answer questions.
Search Engine Software
Search engine software is used to index information on a website or intranet. Algorithms help users search a large corpus of data by keyword or a set of terms. The results are then presented in a prioritized list.
E-commerce Services
E-commerce services provide technical expertise for selling goods and services online.
Content Management Software
Content management software (CM) is used to collaboratively create, edit, review, index, search, translate, publish and archive various types of digital media and electronic text.

Topics of Interest

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