Winning E-Learning Proposals: The Art of Development and Delivery

Chapter 12: Solutions

Introduction

The heart of your proposal is the description of your solution. This is where your capture strategy and proposal theme combine to convince the client of the value and credibility of your solution. It is here where your innovative ideas, unique approach, and technical acumen become evident to the client. Clients want to know how you propose to solve their e-learning problem. The Solutions section is where you explain it to them.

Why this Section is Needed

It is one thing for you to promise to solve the client's e-learning problem; it is another to describe, in detail, how you will do it. In this section you describe your instructional and technical solutions in simple terms while providing enough detail for clients to understand what you will be doing for them. Provide clients with confidence in your firm's ability to create an effective solution for their e-learning problem. You want to paint a picture of what the completed solution will encompass and what it will do for clients.

What Should be in this Section

A well-written Solutions section typically consists of two parts. The first is a description of the instructional solution and the second is a description of the technical solution. Both solutions must support each other and work together to meet the client's need. The combination of these two solutions is the core of your e-learning proposal.

In some cases, when only an LMS is desired, the technical portion of the proposal will be larger...

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