TABLE OF CONTENTS It is one thing to provide a good plan and a good idea; it is quite another to execute the plan successfully. After reading the other sections of the proposal, clients want to know: "Can this firm really do this work, with this budget and this timeline? How are they going to staff this project? What work have they successfully completed that is similar to our e-learning project?" Few clients want to be a vendor's first e-learning project.
With literally hundreds of e-learning firms competing for business, clients want to know about your company's past performance, past clients, and relevant projects. You need to supply this information in the Corporate Capabilities section.
This section of the proposal provides the client with information regarding the stability of your company, its ability to perform the work, and the level of expertise it can bring to the project. The corporate capabilities section provides prospective clients with a certain degree of comfort and assurance. This section tells the client what your firm has done in the past and what it is capable of doing in the future. In short, this section tells the client you are reputable, stable, experienced, and capable of delivering what you promised in the proposal.
A mistake many vendors make with this section is to use standardized material for every single proposal, called boilerplate material. To truly gain a competitive advantage, it is much better to...
