Business Research Projects: A Solution-Oriented Approach

Part 2: The Ten-Step Plan

Chapter List

Chapter 3: Preliminary Step: Acquisition Of A Fieldwork Project
Chapter 4: Step 1: External Orientation
Chapter 5: Step 2: The Intake Meeting
Chapter 6: Step 3: Orientational Interviews
Chapter 7: Step 4: The Analysis
Chapter 8: Step 5: Feedback/Contracting
Chapter 9: Step 6: Work Planning and Organization
Chapter 10: Step 7: In-Depth Research
Chapter 11: Step 8: Solution Plan
Chapter 12: Step 9: Implementation
Chapter 13: Step 10: Conclusion and Evaluation

Introduction to Part [2]

This part describes how an effective consultancy process can be carried out. The ten steps shown in Figure 2.1 are discussed consecutively.

The contents of each step are described first the objective, the concepts and the actions and these are illustrated by practical examples. Several key questions are then given to summarize what should be known and achieved by the end of that step. For a fieldwork project, we recommend using these questions to check the quality of the activities within the process. We indicate in each chapter, using a randomly chosen example, how these questions can be used in practice. This will show how answering the questions will help to keep on course and ensure that no important elements are omitted. The ten checklists with questions are subsequently combined in a Logbook (see insert). Each chapter concludes with a list of the actions that must be carried out within that step and a number of self-study exercises.

Where timing is concerned, we have assumed that the three phases...

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