Business Research Projects: A Solution-Oriented Approach

In the analysis stage, the information that has been obtained from the external orientation, the intake meeting, the study of documents and the orientational interviews is arranged and interpreted in order to make final agreements on the formulation of the problem. These agreements will be made in Step5 the feed-back session. The main subjects in the feedback presentation act as convenient headings for the analysis. The main points in this presentation are:
Relevant findings opinions and process descriptions
Proposal for definitive formulation of the problem and assignment
Indication of the importance attached to the solution of the problem
Specification of the way in which the student can contribute to solving the problem
Plan of action.
Of course, much more information will become available than can be covered by these points. However, to avoid overload in the presentation, it is advisable to use these key points as a basis on which to work. The presentation itself will offer the possibility to give some more information around the key questions.
The so-called stacking method is a good way of generating a good overview from the pile of interview reports. [1] Figure 7.1 illustrates the steps to be taken using this method. First, the interview reports and summaries of the study of the documents are coded (by theme and respondent). Thus, on each theme, insight is obtained into the available data. Based on this, the subjects one wants to discuss in the presentation can be worked out on transparency films.