Festival and Events Management: An International Arts and Culture Perspective
By et al.

Index

A

Access to parking, 249
Accessibility, 342, 379, 389
Accommodation, 312, 320 321, 324, 338, 356
Adelaide Festival and Fringe, 57 59
Admirable Crichton Event Catering Company, 178 179
Advance booking facilities, 187
Advance ticket sales, 210
Adventure tourism, 387
Advertising, 393
Advertising campaign, 360
Aestheticization, 393
Agenda 2000, 331
Agricultural diversification, 330
Agricultural production, 330
Agrotourism, 330, 338
Aintree Race Course, 292
Airlines, 207, 211, 342
Alberobello, 340
Alcohol, 316
Alexandra Blossom Festival, 225 229
Amenities, 45 46, 248, 380, 389
America's Cup, 222, 316
Anchoring, 295
Annual income, 320
Anuga, Bordeaux, 334
Architectural services, 393
Artificial intelligence (AI), 208
Artistic integrity, 271
Artists, 233, 237, 242, 271, 363, 366
Arts defined, 3 4
Arts sponsorship, 261
Assessorato al Tourismo, 343
Asset turnover, 282
Assets, 280
Asia Pacific Triennial of Contemporary Art, 47
Atmosphere, 248, 251, 372, 392
Attendance levels:
estimation of, 147
Attitudes, 299
Audience, 313
Audience composition, 251
Audience surveys, 263
Australia Day 1998, 292
Authenticity, 62

B

Balance sheet, 281
BCU Coaching Scheme, 374
BCU Star Awards, 374
Benefit cost analysis (BCA), 253 254
Benefits package, 261
Benvenuta Vendemmia, 329, 336
Bias and decision making, 295
Bicchiere per la vita, 337
Blackburn Fiesta, 149 150
Book, 353
Booking patterns, 207
Bounded rationality, 299
Brand awareness, 265, 270
Brand development, 339
Brand image, 124 125
Brand leader, 360
Brand visibility, 270
Branding, 340
British Canoe Union, 373
British Grand Prix, 291
Brits, 261
Broadcasting rights, 24
Budget, 23, 239 240, 247, 273 274, 403
flexible budget, 277
cash budget, 277
Budgetary control, 274, 276
Budgeting, 239, 273, 276 278
purpose...
Copyright Elsevier Limited 2004 under license agreement with Books24x7
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