Festival and Events Management: An International Arts and Culture Perspective
By et al.

List of Figures

Chapter 2: An Overview of Events Management

Figure 2.1: A unified model of special events management.

Chapter 3: Festivals, Events and the Destination

Figure 3.1: Major elements, processes and relationships contributing to festivals.

Chapter 5: Visitor Management for Festivals and Events

Figure 5.1: Process and information flow diagram symbols.
Figure 5.2: The Schmenner service process matrix.

Chapter 6: Service Quality and Managing your People

Figure 6.1: Deming's PDCA cycle.

Chapter 8: Events and the Destination Dynamic: Edinburgh Festivals, Entrepreneurship and Strategic Marketing

Figure 8.1: From image projection through to the filters of reception. (Adapted from Page, 1995 224.)

Chapter 9: Marketing Information for the Events Industry

Figure 9.1: Information and the marketing value chain. (Based on Skyrme, 1989.)
Figure 9.2: Information technology and the extended strategic triangle (Sisodia, 1992 58).
Figure 9.3: Example of an e-mailed questionnaire.
Figure 9.4: Example of self-completion survey question.
Figure 9.5: Excerpts from a telephone-administered questionnaire.
Figure 9.6: Example of an interview schedule.
Figure 9.7: Example of observation tool checklist. (Adapted from O'Neill et al., 1999.)
Figure 9.8: Sources of information for evaluation (Shone, 2001 263).
Figure 9.9: Marketing information management within events organizations.

Chapter 12: Principles and Applications in Ticketing and Reservations Management

Figure 12.1: An integrated box office and venue/event management software system.
Figure 12.2: Fundamentals of a ticketing system

Chapter 17: A Strategic Approach for the use of Sponsorship in the Events Industry: in Search of a Return on Investment

Figure 17.1: Segmenting consumer products. (Adapted from Jobber, 1998.)
Figure 17.2: Sponsorship...
Copyright Elsevier Limited 2004 under license agreement with Books24x7
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