Butterworth-Heinemann
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First published 1984
Second edition 1996
Reprinted 1998, 1999
Third edition 2003

All rights reserved

The right of Sunny Crouch and Matthew Housden to be identified as the authors of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988

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British Library Cataloguing in Publication Data
Crouch, Sunny
Marketing research for managers. 3rd ed.
1. Marketing...