Microsoft Data Mining: Integrated Business Intelligence for e-Commerce and Knowledge Management

Appendix A: Glossary

ADO (active data objects)
A set of programmable interfaces that Microsoft SQL Server communicates with.
Best practices
According to the U.S. GSA Office of Government, best practices are good practices that have worked well elsewhere. They are proven and have produced successful results. The GSA has also developed a set of best practice principles and ways to identify, evaluate, and distribute best practices.
Business intelligence
This is a term coined in 1994 by Howard Dresner, an analyst at the Gartner Group, to distinguish a form of analytical software that would cease to be the domain of specialized analysts but, rather, would be oriented to support the daily information processing functions of all business analysis and managerial users.
C5.0
A decision tree algorithm that uses an information gain statistic to provide a set a rules that describe the decisions. Developed by J. Ross Quinlan, it is a successor to the C4.5 and ID3 (Interactive Dichotimizer) algorithms.
CART (Classification and Regression Trees)
An approach to developing decision trees. The approach results in binary trees with two branches or nodes at every decision point.
CHAID (Chi-Squared Automatic Interaction Detection)
An approach to building decision trees whereby the branches of a node are determined through the application of the Chi-Squared text of significance. CHAID trees included both binary and multinode branches.
Classical statistics
For example, multiple regression and logistic regression, these are statistical approaches that have been developed as a way of making sense out of observation made about the world,...

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