What key market forces are currently affecting the achievement of successfulsponsorships?

How might the following events structure their sponsorship programmes? Evaluate all theoptions available:

• A city school s athletics championship finals

• A national amateur basketball championship

• An international junior (under 15s) football tournament

By using your own researched examples, evaluate the importance of:

• Researching and targeting the right sponsors and

• Auditing event assets

Why is rights exploitation a necessary activity for sponsors and desired by eventmanagers?

Discuss the role and importance of research and evaluation in the achievement of successfulsponsorships.