TABLE OF CONTENTS After studying this chapter, you should be ableto:
understand that the importance of the role sports events can play as catalysts for theachievement of short-term benefits and long-term legacies.
recognize the various forms of impact that can be gained from sports events.
demonstrate how the positive impacts of sports events can be maximized.
demonstrate how the negative impacts of sports events can be minimized.
The impacts of sports events on their immediate andwider environments can be both negative and positive, and the key to minimizing negative impactsand achieving potential positive impacts is in the effective planning of the event. Impacts canhave effect over the long term as well as during and immediately after the event and so theplanning needs to reflect an understanding of the different strategies that are therefore required.Even in some of the highest profile sports events this has not always been the case.
Long-term impacts as a result of staging events are referred to as the event s legacies andas discussed in the previous chapter there isa necessity to include long-term strategies in the planning of events at appropriate early stagesin order to achieve successful legacies. The long term is the point at which the physical andnon-physical legacies begin, generally referred to as after-use. The medium term is concerned withthe impacts that occur postevent after the original event has closed down. The short-term impactsare those that take place during the event, and may also refer to those impacts that occur prior toand immediately after the...
