J. ROSS PUBLISHING

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Library of Congress Cataloging-in-Publication Data

Kendall, Gerald I.
Viable vision : transforming total sales into net profits / by Gerald I. Kendall.
p. cm.
Includes bibliographical references and index.
ISBN 1-932159-38-X (pbk. : alk. paper)
1. Sales management. 2. Marketing Management. 3. Corporate profits. 4. Corporations Growth Management. 5. Organizational effectiveness. I. Title.

HF5438.4.K46 2004
658 dc22 2004018021

This publication contains information obtained from authentic and highly regarded sources. Reprinted material is used with permission, and sources are indicated. Reasonable effort has been made to publish reliable data and information, but the author and the publisher cannot assume responsibility for the validity of all materials or for the consequences of their use.

All rights reserved. Neither this publication nor any part thereof may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publisher.

The copyright owner's consent does not extend to copying for general distribution for promotion, for creating new works, or for resale. Specific permission must be obtained from J. Ross Publishing for such purposes.

Direct all inquiries to J. Ross Publishing, Inc., 6501 Park of Commerce Blvd., Suite 200, Boca Raton, Florida 33487.

Phone: (561) 869-3900
Fax: (561) 892-0700
Web: http://www.jrosspub.com

About the Author

Gerald I. Kendall, PMP, is Principal, TOC International and a noted management consultant, public...