Caring for the Customer, Fourth Edition

Workbook Introduction

1 ILM Super Series Study Links

This workbook addresses the issues of Caring for the Customer. Should you wish to extend your study to other Super Series workbooks covering related or different subject areas, you will find a comprehensive list at the back of this book.

2 Links to ILM Qualifications

This workbook relates to the following learning outcomes in one segment from the ILM Level 3 Introductory Certificate in First Line Management and the Level 3 Certificate in First Line Management.

C5.1

Understanding customers

  1. Recognize the organization's external customers and own internal customers, including potential customers

  2. Identify external and internal customer needs

  3. Recognize the need to set customer care standards and to meet them through work planning and quality systems

  4. Maintain effective customer relationships

3 Links to S/NVQs in Management

This workbook relates to the following elements of the Management Standards which are used in S/NVQs in Management, as well as a range of other S/NVQs.

A1.1

Maintain work activities to meet requirements

A1.3

Make recommendations for improvements to work activities

C4.1

Gain the trust and support of colleagues and team members

D1.1

Gather required information.

It is also designed to help you to demonstrate the following Personal Competences:

  • communicating;

  • focusing on results;

  • thinking and taking decisions;

  • searching for information.

4 Workbook Objectives

It is a highly competitive world, and every organization is under increasing pressure to offer its customers a better deal. Trouble lies in store for those that fail to do so.

Customer care is...

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