Brian P. Senese

www.artechhouse.com

Library of Congress Cataloging-in-Publication Data
Senese, Brian.
Managing successful high-tech product introduction / Brian Senese.
p.cm. (Artech House technology management and professional development library)
Includes bibliographical references and index.
ISBN 1-58053-289-6 (alk. paper)
1. New products Management.??2. High technology industries Marketing.
I. Title. II Series.
HF5415.153 .S46 2002

658.5 75 dc21 2001053532

British Library Cataloguing in Publication Data
Senese, Brian
Managing successful high-tech product introduction. (Artech House technology
management and professional development library)
1. Product management 2. Selling High technology
3. Commercial products Testing
I. Title
658.5 75
ISBN 1-58053-289-6

Cover design by Yekaterina Ratner

2002 ARTECH HOUSE, INC.
685 Canton Street
Norwood, MA 02062

All rights reserved. Printed and bound in the United States of America. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher.

All terms mentioned in this book that are known to be trademarks or service marks have been appropriately capitalized. Artech House cannot attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark.

International Standard Book Number: 1-58053-289-6
Library of Congress Catalog Card Number: 2001053532

10 9 8 7 6 5 4 3 2 1

Dedicated to my wife, Carole,
and my three very special children, Amber, Jared, and Monica

About the author

Brian P. Senese received his B.Sc.