Project Management : Strategic Design and Implementation, Fourth Edition

Chapter 3: When to Use Project Management

I keep six honest serving-men (they taught me all I knew); their names are What and Why and When and How and Where and Who.

RUDYARD KIPLING, 1865 1936

3.1 INTRODUCTION

The principal reason to use project management is to provide an organizational focus and a philosophy on how to deal with the inevitable changes facing contemporary organizations. There is a close relationship between project management and the organizational process changes that are required to cope with future opportunities. Projects are inexorably related to the design and implementation of strategic and operational initiatives.

In this chapter specific guidance will be presented on when projects are needed in an enterprise. Examples of project management applications will be given. The responsibilities of senior managers in the organization with regard to project management will be provided. Also, how to manage small projects will be presented because many changes needed by organizations may be at minor levels of effort in that organization.

The primary reason for using project management is to provide an organizational design and a strategy to bring an organizational focus to those ad hoc activities needed to effect change in the organization. Modification of organizational products, services, and processes is required to accommodate the inevitable environmental changes that affect all enterprises today. Reaction to these changes usually requires an organized and focused use of resources to design new strategies in order to commit current organizational resources to prepare the enterprise for its future. An organization today that wants to remain competitive in providing...

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