RFID Implementation

Part II: Applications

Chapter List

Chapter 5: RFID Applications
Chapter 6: RFID at the United States Department of Defense
Chapter 7: The Pharmaceutical Industry
Chapter 8: RFID in the Supply Chain

Part of the excitement around RFID is the wide variety of its applicability. The applications of the technology are limited only by our imagination, and it seems that new applications are being defined each day. This chapter describes first the "signature" applications that placed RFID in the public eye and made it a celebrity. (We discuss nine of these "signature applications.") Second, it categorizes the range of RFID applications and discusses each in detail.

In many of the cases, participants report difficulty in documenting a return on investment (ROI) from their RFID initiatives. This topic is covered in Section 5.3.

5.1 Signature Applications

Several signature applications have taken root in the public consciousness. They define for the public a set of benefits they might see and costs they might incur from RFID technology. These signature applications are

  • The retail initiative for supply chain RFID, begun by Wal-Mart

  • The McCarran Airport initiative for airline baggage tracking

  • The Boeing initiative for manufacturing optimization

  • Container positioning at the Port of Singapore

  • Tagging of OxyContin at Purdue Pharmaceutical

  • The Speedpass program at Mobil Oil Company

  • The express payment program at American Express ExpressPay

  • Passports with implanted tags issued by the United States Department of State

  • Students tagged at Bratton School in Lawrence, California

5.1.1 The Retail Initiative

On June 11, 2003, Linda Dillman, the Chief Information...

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