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First published 1999

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British Library Cataloguing in Publication Data

Desai, Rajiv

Indian business culture: an insider's guide

1. Corporate culture - India 2. Industries - Social aspects - India 3. Business and politics - India 4. India - commerce 5. India - economic conditions I. Title 338.7'0954

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Printed and bound in Great Britain by Biddles Ltd, Guildford and King's Lynn

Estelle, Pia and Maya

This book is for you ... with lots of love