Both Jonathan and Jason had commitments for the remainder of the week, so they decided to meet again the following Monday morning.

Jonathan walked into Jason's office at 9:00 am the following Monday. "I just saw Ian, and he reiterated his satisfaction with the work done to date and the perceptions that have surfaced. He seemed to be particularly pleased that Peter is starting to latch on to the concepts, that Dave and Cathy are making some very good observations, and that Larry is at least receptive to considering new ways of analyzing his business".

"That's good", Jason responded. "I guess I have a life for at least a little while longer".

"At least for a while", Jonathan chuckled. "Let's get some coffee". Jason did not have to be asked twice.

As they sipped their coffee, Jason began to describe the next step. "Remember the first day in your office, when we recalled the blunder I made in graduate school about being too myopic in my analytic perspective on capital investments, and then how you've been too narrow in your approach here at Growthstar?"

"How could I forget", Jonathan replied.

"Well, that's our next topic. We need to cover this with the team before delving into any future-oriented value analysis . We don't have to get the officers involved, except to summarize our conclusions. This Valuation Hierarchy sets the stage for where we apply the economic metrics and exactly what type of evaluation is done and which metric(s) are emphasized. It...