After the meeting, Jonathan and Jason walked back to Jonathan's office together. As they sat down in Jonathan's office, the CFO looked Jason straight in the eye . "I don't know what else to say, except that the big man is sold on implementing an economic value-based framework. I guess that means you're accomplishing your task".

Jason responded with "It's gratifying to hear you say that. I'm convinced that a shareholder value experience is taking place here. The remaining elements will be icing on the cake . That doesn't mean, though, that they are not important. On the contrary, the remaining tasks are essential to solidify the accomplishments that have been made. Since most cakes taste better with the icing than without it, we should meet as soon as possible to briefly discuss them one-by-one and then agree on an action plan".

Jonathan nodded his head and said "Let's do it tomorrow, after lunch. Earl and I have to meet with our insurance carrier regarding some business interruption insurance and other risk management issues in the morning. Now that Jack has come around at least to the Value Profit Margin I would like to have him and Earl involved in this meeting. What about Val?"

"In light of the fact that we're going to outline strategic investments as part of our session, I would say she should also be a participant".

"Kay", Jonathan said, rising and walking toward the administrative assistant's area of his office suite,...