Who

• Who needs my product/service?

• What about it is inherently personal so that it can differ for each individual?

• How do my customers differ?

• How can I satisfy whoever wants my product/service?

What

• What do customers do differently with my product/service?

• What different forms can it take?

• How can I satisfy whatever customers want from my product/service?

Where

• Where do customers need my product/service?

• How do customers differ in where they buy, receive and use it?

• How can I provide my product/service wherever customers want it?

When

• When do customers need my product/service?

• How do customers differ in when they buy, receive and use it?

• How can I provide my product/service twenty-four hours a day?

• How can I provide my product/service the instant customers want it?

• How can I provide my product/service whenever customers

  want it?

Why

• Why do customers need my product/service?

• How do customers differ in why they buy, receive and use it?

• Is my product/service a means or an end, or something in between?

• How can I add more value to help my customers completely meet their true desired end?

How

• How do customers need my...