Strategic planning is an activity that all organizations undertake. How they set about this task may differ as has been acknowledged by many commentators (de Wit and Meyer, 1998; Mintzberg, 1994; Porter, 1980). Strategic planning conceptually involves knowledge of where the organizations fit into its macro- and microenvironment to establish the position of the organization and setting objectives for where the organization would like to be at some future time period, usually 3 5 years from now and creating a plan that will deliver organizational objectives. Marketing, operations and resources (assets, people and money) are critical to achieving any strategy. A firm must attract customers, it must deliver products and services and to do so will need to have resources in place and utilize them effectively. The organizational supply chain is a bridge between customers and operations that deliver and fulfil the customer promise. Planning is important but managing the plan is equally important. Therefore, both strategic planning and strategic management are required if managers want to move the organization to their desired destination, metaphorically speaking.