Tech Terms: What Every Telecommunications and Digital Media Professional Should Know

Content Provider C7 Standard

Content Provider

Level: 2

Definition: Refers to owners, originators, licensed distributors, syndicators, or any other sources of media and/or multimedia material, programming, text, data, and so on. The major movie studios and television producers are prime examples of content providers. However, web-based efforts from the likes of CNN, Microsoft, and Bloomberg are shaping the content provider landscape. Boundaries between traditional content providers and software and multimedia developers are blurring as the end products become more collaboratively created or re-purposed. (See also Digital Watermark.)

Context Sensitive

Level: 1

Definition: A characteristic of a user interface that adjusts software program actions to respond to the type of operation the user is currently trying to perform. For example, a context-sensitive help system will provide support for the specific actions a user is trying to perform. Another example would be a graphics program that provides text-editing tools/options when the user is editing text versus providing image-editing tools/options when the user is editing an image.

Used in a sentence: I found the context-sensitive help system to be really useful because it would bring up information about the exact feature I was using at the time.

Contextual Advertising

Level: 1

Definition: The process by which advertising is made visible to a computer user based on the content of the web page the user is currently viewing. For example, many search engines and directories have enabled contextual advertising to correspond with the key words or phrases for which the user...

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