Abstract:

This paper illustrates how to conduct preference-based design research properly before redesigning a pleasurable product for success in the market. The objective of this paper is to ascertain certain elements of the redesigning process of a mouse. We would propose an effective approach from two well-known manufacturers; Logitech and KYE, to understand the critical properties manipulated to develop a pleasurable product. First, in this paper we discuss the properties and factors which contribute to a newly redesigned product, providing a customer-oriented specification to meet market demands. Additionally, this study proposes to minimize non-value variations to meet a broader market need. Second, results from a questionnaire, asking college students to answer based on their reactions to a particular mouse, were also adopted as guidelines in the formulation of a newly redesigned mouse intended for sale on the market. Using a computer mouse case study, we present a simple yet powerful method for (VERB) designing a pleasurable product. Third, we develop the "four pleasures" metrics to construct a product specification and provide insight into and trace the customer's mode of thinking when selecting a given product in the market. This paper therefore has generalized a design strategy for a product through an appropriate case study of a computer mouse product. Finally, companies can provide designers with a quick overview of the impact of the products and assist them in the design of a pleasurable product effectively and economically. It is hoped...