Destination Branding: Creating the Unique Destination Proposition, Second Edition

Destination Branding Creating the Unique Destination Proposition, Second Edition

Nigel Morgan and Annette Pritchard
University of Wales Institute, Cardiff

Roger Pride
Wales Tourist Board

Elsevier Butterworth-Heinemann

Linacre House, Jordan Hill, Oxford OX2 8DP 200 Wheeler Road, Burlington, MA 01803

First published 2002

Second edition published 2004

Copyright 2002, 2004, Elsevier Ltd. All rights reserved.

No part of this publication may be reproduced in any material form (including photocopying or storing in any medium by electronic means and whether or not transiently or incidentally to some other use of this publication) without the written permission of the copyright holder except in accordance with the provisions of the Copyright, Designs and Patents Act 1988 or under terms of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London, England, W1T 4 LP. Applications for the copyright holder s written permission to reproduce any part of this publication should be addressed to the publisher.

Permissions may be sought directly from Elsevier s Science and Technology Rights Department in Oxford, UK: phone: ( +44) 1865 843830, fax: (+44) 1865 853333, e-mail: permissions@elsevier.co.uk. You may also complete your request on-line via the Elsevier homepage (http://www.elsevier.com), by selecting Customer Support and then Obtaining Permissions .

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

Library of Congress Cataloguing in Publication Data

A catalogue record for this book is available from the Library of Congress

ISBN 0 7506 5969 6 Typeset by Charon Tec Pvt Ltd, Chennai, India

Printed and bound in Great Britain by...

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