Destination Branding: Creating the Unique Destination Proposition, Second Edition

Nigel Morgan and Annette Pritchard
University of Wales Institute, Cardiff
Roger Pride
Wales Tourist Board
Elsevier Butterworth-Heinemann
Linacre House, Jordan Hill, Oxford OX2 8DP 200 Wheeler Road, Burlington, MA 01803
First published 2002
Second edition published 2004
Copyright 2002, 2004, Elsevier Ltd. All rights reserved.
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ISBN 0 7506 5969 6 Typeset by Charon Tec Pvt Ltd, Chennai, India
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