Destination Branding: Creating the Unique Destination Proposition, Second Edition
By Roger Pride

List of Figures

Chapter 5: Meeting the Destination Branding Challenge

Figure 5.1: The destination celebrity matrix
Figure 5.2: The destination brand positioning map
Figure 5.3: The destination brand fashion curve
Figure 5.4: The destination brand benefit pyramid
Figure 5.5: Reviving Brand Oregon around the capturing the moment theme
Figure 5.6: Reviving Brand Oregon: communicating the diversity of activities

Chapter 6: The political Challenge: The Case of New Zealand s Tourism Organizations

Figure 6.1: Dimensions of political perspectives

Chapter 8: The Internet Challenge for Destination Marketing Organizations

Figure 8.1: Routes to market for a tourism destination
Figure 8.2: Structure of a typical destination management system. TIS: Tourist Information System; CRM: Customer Relationship Management ( Source: reproduced with permission of BVG Internet)

Chapter 10: A Challenger Brand: Wales, Golf as It Should Be

Figure 10.1: Wales, golf as it should be: stuffy golf
Figure 10.2: Wales, golf as it should be: bunker
Figure 10.3: Wales, golf as it should be: flag
Figure 10.4: Wales, golf as it should be: putter

Chapter 12: Western Australia: Building a State Brand

Figure 12.1: Visitors to Western Australia by origin market 1999
Figure 12.2: Total visitor expenditure in Western Australia by origin market 1999
Figure 12.3: Brand Western Australia visual identity system

Chapter 13: New Zealand and The Lord Of The Rings: Leveraging Public and Media Relations

Figure 13.1: Spa , New Zealand s 100% campaign (courtesy of Tourism New Zealand)
Figure 13.2: Mountain biker , New Zealand s 100% campaign (courtesy of Tourism New Zealand)
Figure 13.3: Skinny dipping , New Zealand s...
Copyright Elsevier Ltd. 2004 under license agreement with Books24x7
< Previous Excerpt
Purchase This Book

UNLIMITED FREE
ACCESS TO THE WORLD'S BEST IDEAS

SUBMIT
Already a GlobalSpec user? Log in.

This is embarrasing...

An error occurred while processing the form. Please try again in a few minutes.

Customize Your GlobalSpec Experience

Category: Direct Mail and Fulfillment Services

Select Your Free Newsletters

Industry Newsletters

Select Your Free Product Alerts

Finish!
Privacy Policy

This is embarrasing...

An error occurred while processing the form. Please try again in a few minutes.