A
Aaker, David, 41, 189, 226, 227, 239
Academy Awards, marketing opportunities of, 216 218
Advertising spend, 31 32, 62, 141
Air New Zealand, 89, 100 101, 103, 106, 221
American Association of Travel Writers Convention, 210
Americas Cup, 14, 94, 99, 215, 216, 221
Ansett Airlines, collapse, 297
Application service providers (ASPs), 137, 138
Association sets, use in assessing brand image, 283 288
Association of South-East Asian Nations (ASEAN), 249, 250, 251, 258
ATLAS (destination database), 133
Australia:
brand building, 5, 7, 12, 13, 23, 29, 65, 288 299
National Tourism Strategy, 282
See also Brand Australia; Sydney 2000 Olympic Games
Australian Co-operative Research Centre for Sustainable Tourism, see CRC Tourism
Australian Major Events Company, 288 289
Australian Tourist Commission (ATC):
broadcasting rights, 295 296
media events, 210, 294 297, 298
Sydney 2000 Olympic Games, 210, 292 299
Visa partnership deal, 294 295, 298
Visiting Journalists Programme, 199, 296
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