Destination Branding: Creating the Unique Destination Proposition, Second Edition

| ACM | Asian Civilization Museum |
| ASEAN | Association of South-East Asian Nations |
| ASP | application service provider |
| ATC | Australian Tourist Commission |
| BDI | brand development indexing |
| BSE | bovine spongiform encephalopathy |
| CEE | Central and Eastern Europe |
| CEO | chief executive officer |
| CINDE | Coalic on Costarricense de Iniciativas para el Desarrolo |
| CIS | Commonwealth of Independent States |
| CRC Tourism | Australian Co-operative Research Centre for Sustainable Tourism |
| CTA | Carmarthenshire Tourist Association |
| DCRT | Department of Culture, Recreation and Tourism |
| DMO | Destination Marketing Organization |
| DMS | destination management system |
| DTO | district tourism organization |
| EU | European Union |
| FY | fiscal year |
| GDN | global distribution network |
| GDP | gross domestic product |
| GDS | global distribution system |
| GPTMC | Greater Philadelphia Tourism and Marketing Committee |
| IDA | Irish Development Agency |
| INCAE | Insituto Centroamericano de Administraci n de Emprasas |
| IOC | International Olympic Committee |
| ITCR | Insituto Tecnol gico de Costa Rica |
| LOTR | The Lord of the Rings |
| MICE | meetings, incentive, corporate and exhibitions |
| MMP | mixed member proportional |
| MPAF | market potential assessment formula |
| NAFTA | North American Free Trade Agreement |
| NTO | national tourism organization |
| NTPC | National Tourism Plan Committee |
| NZTB | New Zealand Tourism Board |
| NZTIA | New Zealand Tourism Industry Association |
| NZTIF | New Zealand Tourism Industry Federation |
| NZTPD | New Zealand Tourism and Publicity Department |
| OLRS | online reservation system |
| PATA | Pacific Area Travel Association |
| PDA | personal digital assistant |
| RLO | regional liaison officer |
| RNC | Republican National Convention |
| ROI | return... |