Organization Behaviour for Leisure Services

Chapter 10: Effective Communication in Leisure Service Organizations

After working through this chapter you should be able to:

  • understand the communication process

  • define effective communication in leisure service organizations

  • identify steps needed for improving communications

  • critically discuss the contribution that effective communications makes to organization performance.

Effective communication: what does it mean?

We all spend large parts of our day communicating, yet so often we do it in such a way as to cause confusion and misunderstanding. If communication can be difficult on an interpersonal level, then large work organizations such as those that dominate much leisure service provision have some real difficulties. These large organizations often have to co-ordinate communication among thousands of organization members and hundreds of outlets. Before we explore the communication processes found in leisure service organizations, it is necessary to lay down some general principles about communications.

Reflective practice
  1. What proportion of your day do you spend communicating with others?

  2. List some of the forms that communications take.

  3. Provide some examples of how you alter the style and type of communication depending on the person(s) with whom you communicate.

  4. Provide an example of a situation where you have misunderstood the message communicated by another person, and an example where another person misunderstood a communication from you.

  5. Why did these problems occur?

Thomson (1998) makes an important distinction between communications and communication:

  • Communications are concerned with the activities, methods and processes of communication speaking, posters, e-mail, text messaging and so on.

  • Communication only takes...

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