List of Figures

Chapter 2: Consuming Hospitality Services

Figure 3.1: Hospitality decision types
Figure 3.2: Why build models?
Figure 3.3: Stages in the decision process
Figure 3.4: A normative model of consumer decision-making
Figure 3.5: Basic Engel, Kollat and Blackwell (EKB) model of consumer decision-making
Figure 3.6: Social, cultural and individual factors which impact on consumer decision-making
Figure 3.7: Foxall s model of purchase behaviour
Figure 3.8: The consumer decision process for hospitality services
Figure 3.9: A continuum of hospitality consumer purchase processes
Figure 3.10: Key stimulators of problem recognition Source: adapted from Wilkie (1994)

Figure 5.1: Environmental influences on consumer behaviour Source: adapted from Engel, Blackwell and Miniard (1995)

Figure 6.1: Functions of household decision-making Source: adapted from Dubois (2000)

Figure 7.1: The evolution of the marketing concept
Figure 7.2: General approaches to market segmentation Source: adapted from Frank, Massey and Wind (1972)
Figure 7.3: A typical public house segmentation model
Figure 7.4: UK modernized family life cycle Source: adapted from Evans, Moutinho and Van Raaij (1996)

Figure 8.1: Brief description of postmodern conditions Source: adapted from Firat and Shultz (1997)
Figure 8.2: Postmodern marketing Source: adapted from Brown...

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