Understanding the Hospitality Consumer
By Alistair Williams

List of Case Studies

Chapter 4: Individual Processes in Consuming Hospitality

Case study 4.1: Female-friendly bars: a case study of Six Continents All-Bar-One brand

Chapter 5: Social and Cultural Influences on Hospitality Consumer Behaviour

Case study 5.1: Kosher: the fitness of food for ritual purposes
Case study 5.2: Ritualized experiences of food and drink: the example of the Japanese tea ceremony
Case study 5.3: EuroDisney: cultural Chernobyl

Chapter 6: The Influence of Reference Groups on Hospitality Consumers

Case study 6.1: McDonald s Happy Meals and collectables

Chapter 7: The End of the Marketing Concept

Case study 7.1: Market segmentation or product segmentation? The case of Six Continents Hotels

Chapter 8: Postmodern Consumers of Hospitality Services

Case study 8.1: Aspects of postmodernism and their significance to Royal Caribbean s latest cruise ship, Voyager of the Seas
Case study 8.2: Postmodernism and hyperreal pubs

Chapter 9: Hospitality Implications of the Revolution in Consumption: Marketing Simulacrity and Hyperreality

Case Study 9.1: Six Continents Hyperreal bars
Case Study 9.2: Aspects of simulation and their significance within the hospitality industry: New Orleans, the theme park city
Case study 9.3: Heritage theme parks: the Magna experience
Copyright Alistair Williams 2002 under license agreement with Books24x7
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