TABLE OF CONTENTS In July 2003, the Aberdeen Group and Streaming Media, Inc., administered two separate surveys to streamingmedia.com Web site visitors. The surveys asked respondents how they used streaming and digital media in both a business and personal context. It also asked them about how they used rich media including frequency, session length, and preferred media players. This report summarized the survey responses and provided Aberdeen s analysis of the data. Most important, this report translated that data analysis into specific recommendations and streaming digital media has directly impacted enterprises, content providers, and end users.
We have included the Executive Summary of that report, which gives the facts and figures based on the survey findings. More information about the entire 70-page report is available at www.streamingmedia.com/research.
Unlike many surveys conducted in the past on streaming and digital media, the Aberdeen Group surveys have a statistically significant respondent base. Thus, the results and analysis are defensible as an empirical benchmark against which readers can gauge their own use of business and personal applications and upon which future trend analysis can be conducted.
The streamingmedia.com Web site receives more than 45,000 unique visits per month, with more than 25,500 individuals receiving its weekly newsletter, Streaming Media Xtra. The survey, created by the Aberdeen Group, received 918 valid responses; the survey created by streamingmedia.com received 2,043 valid responses. Those levels provide a 99 percent confidence level with a confidence interval of +3 percent. In other words, the responses to the...
