TABLE OF CONTENTS We have included a portion of this report, issued by streamingmedia.com, which gives the facts and figures based on how businesses from every industry sector are saving money and generating revenues, using streaming media as a business tool, and how this can help your bottom line. Although some of the data are from 2001 and 2002, they are still relevant to showcase where enterprise streaming is going and how it is getting there. More information on the entire 80-page report is available at www.streamingmedia.com/research.
Given the nascent state of enterprise streaming and coordinate lack of tracking information, the primary goal of this research is to identify return on investment (ROI) for corporations employing streaming, and to establish a means of measuring it.
In doing so, we have determined these values of significance: total streaming spending, number of stream-hours delivered, how many people were served, and the duration of streams. We have also formulated new metrics for measuring the costs of streaming in an enterprise. The first thing we noticed when we analyzed our ROI research data was the extremely wide range of uses of streaming within the corporate enterprise. Some companies are spending thousands of dollars annually, and some are investing millions in streaming. Because of this broad spectrum, there is no average example that would be representative or valid. Still, there are specific insights that apply to companies that are just starting to use streaming in training (e-learning) and corporate communications,...
