TABLE OF CONTENTS This chapter introduces streaming and digital media technologies, defines the technical differences between the types of content commonly delivered over the Internet, and highlights the key differences between traditional broadcasting and Internet technologies. Skip this chapter if, when asked by a colleague, customer, or cousin, you can confidently explain all of the following:
The basic technical concepts of digital media delivery, such as streaming, download, loss, latency, jitter, content delivery networks (CDNs), and digital rights management (DRM)
The difference between the two Internet media delivery approaches streaming and download and how those strategies create live, simulated live, and on-demand media playback
The cost models to scale traditional broadcasting media and Internet media delivery when building a service to reach a few hundred, a few thousand, or hundreds of thousands of consumers and users
The three metrics on which consumers and users evaluate content quality for Internet delivery
The five strategies currently used to secure content delivery over the Internet to public and private audiences
Understanding these five areas is essential for building a solid digital media business. If you already understand these points, then jump to Chapter 3, The Four Keys to a Profitable Streaming or Digital Media Business. This chapter builds on these concepts and delves into more detail about how businesses can capitalize on the scalability, quality, security, and audience measurement capability of digital media.
By the end of this chapter, you will be able to explain the broad basics...
