TABLE OF CONTENTS If you want a place in the sun, you ve got to expect a few blisters.
Anonymous
Everyone pines for those uncomplicated days when maintaining a website was simply a matter of updating HTML files. Alas, that is no longer the case; today s e-commerce businesses are more robust, complex and demanding than ever before. As a result, more and more e-commerce operators are adopting an effective website maintenance and management system that syncs with their overall business scheme.
Incorporate in your website s blueprint a system to refine and to update not only your web pages to keep them fresh and new, but also your entire infrastructure to take advantage of new and evolving technology. In doing so, you ensure that your website will provide the two most important features of a web-based business a compelling customer experience and minimal administration costs.
How do you establish this type of system? Use the Internet take advantage of its dynamic and interactive attributes. Your first step should be to put a customer feedback form in a prominent place on your website. Such forms are invaluable in getting your online customers involved in the process of analyzing your site. Many of your customers will be eager to participate.
Take the proffered information and use it to ensure that your site always achieves optimum performance from your customers point of view. Don t be afraid to experiment; but constantly monitor the results. In this way you...
