TABLE OF CONTENTS Build momentum by accumulating small successes.
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Up until this point we ve discussed what is needed to build a basic online presence. But many e-commerce businesses will want more than just the essentials. The three most popular e-commerce add-ons are online auctions, file sharing (peer-to-peer networking), and weblogs. Here is how each of these models works.
Online auctions are popular. People like the thrill of the chase, the satisfaction of capturing their quarry, and the pleasure of achieving a bargain (or a profit).
An online auction can be a dynamic and profitable business. And almost any type of merchandise can be sold via an auction format, whether you re liquidating inventory, selling memorabilia, antiques, books, computers and their peripherals, or just bringing buyers and sellers together.
There are a couple of popular online auction models. The first is where the e-business owner physically controls the product being sold. As such, the e-commerce site accepts all payments for the goods. Successful bidders will usually use the same payment methods as used on the typical e-commerce site: credit card, debit card, personal check, cashier s check, money order, or escrow service. There are many good examples of this type of auction site including CollectorAuctions.com, Biddingtons.com, and Southebys.com.
The other model is a website that enables person-to-person auction activity. eBay is the most popular of this type of online auction business model. Individual sellers and/or small businesses auction their items directly to the consumer. With this model, the seller not the...
