Demystifying Marketing: A Guide To The Fundamentals For Engineers
By Patrick Forsyth

List of Tables

Chapter 1: Marketing in Context

Table 1.1: How conflict arises between different company functions

Chapter 4: Pricing Policy and Tactics

Table 4.1: Systemic pricing model
Table 4.2: Offensive pricing

Chapter 9: Coordination and Control

Table 9.1: Planning elements
Table 9.2: Marketing plan control

Chapter 10: How People Buy

Table 10.1: Possible buying criteria
Table 10.2: Examples of purchasing-decision criteria
Table 10.3: Categories of buyer behaviour

Chapter 11: Marketing Communications the Role and Workings of Different Methods

Table 11.1: Attention, interest, desire, action
Copyright The Institution of Engineering and Technology 2007 under license agreement with Books24x7
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