Part 4: Appendices

Appendix List

Appendix 1: How Much Is a Good HR Strategy Worth?
Appendix 2: Are You Engaged by Your Organization?
Appendix 3: Do You Have an HR Strategy or Just a Series of Policies?
Appendix 4: A Strategic Dialogue Between the HR Strategist and the CEO
Appendix 5: Some Strategic HR Insights Using a Case Study
Appendix 6: A Statement of Employer and Employee Commitment
Appendix 7: Spot the Strategic HR Decision
Appendix 8: Strategic HR at MAFF?

Study the details in Table A1.1.

Table A1.1: The top six automotive companies in the world by market capitalization ($ billion)
Company	Market capitalization ¹	Global 500 ranking 2002 ²	Global market share 2001(top 3 manufacturers) ³
Toyota	106.36	28	10.20% (target for 2010 15%)
Daimler/Chrysler	46.02	81
Honda	41.40	97
General Motors	33.87	126	14.80%
Nissan	33.01	131
Ford	28.63	156	12.40%
			Comparative data
GE	372.08	1
Microsoft	326.63	2
IBM	179.21	12
Verizon	125.26	19
1 and 2 from FT Global 500 the world s largest companies, 9 September 2002 3 from Automotive News Data Center, www.autonews.com, 11 September 2002

How can Toyota, with the smallest market share amongst the top three, have a market capitalization of over three times that of General Motors and nearly four times that of Ford? How worried would you be as a CEO of either GM or Ford if you knew Toyota wanted a market share of 15 per cent?

Toyota is the...

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HR Strategy: Business Focused, Individually Centered

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